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Amazon Studios
Brief Overview
Amazon Studios wanted to increase consumer awareness of its latest release, the drama, "Life Itself".
Partnering with PureWow for the collaboration, our team sought to assemble a cohort of influencers who would relate to the film's central theme: the uncertainty of life and the power of love.
Gathering a roster of mommy-influencers, we created a campaign that generated an engagement rate that over-indexed benchmarks by over three (3) points.
Key Stats
- Eight (8) Influencers (Rising Tier)
- Twenty-Four (24) Pieces of Content (1 x Post + 2 IG Stories w/ Swipe Up)
- Nearly 275,000 Organic Impressions
Select Influencer Content
