Budweiser
Brief Overview
With a rich history, over 143 years in the making, Budweiser sought to reach and resonate with a new generation of beer lovers.
The brand enlisted the help of Gallery Media Group to build an influencer program composed of distinguished creators that would imbue a new visual narrative alongside the iconic Budweiser brand. Areas of focus included photography, skateboarding, music, hip-hop, and streetwear.
Content was posted on these creator's Instagram handles, giving Budweiser the opportunity to introduce their brand to these emerging subcultures.
Furthermore, through strategic licensing agreements, Budweiser was able to populate the content on the @BudweiserUSA handle, thereby giving the brand a refresh that lasts beyond the boundaries of the partnership.
Key Stats
- Twenty (20) Influencers (5 Macro, 7 Rising, 8 Micro)
- One Hundred Eighty (180) Pieces of Content (180 x Posts)
- Over 800,000 Organic Impressions
Select Influencer Content
Nick Girlando (@nickgirlando)
Nick Girlando (@nickgirlando)
Nick Girlando (@nickgirlando)
Nick Girlando (@nickgirlando)
Bboy Gravity (@gravity__williams)
Bboy Gravity (@gravity__williams)
Danny Williams-Lopez (@thedannywilliams)
Danny Williams-Lopez (@thedannywilliams)
David Shreibman (@kiddavid)
David Shreibman (@kiddavid)
David Shreibman (@kiddavid)
David Shreibman (@kiddavid)
David Shreibman (@kiddavid)
Brandon Colbein (@brandoncolbein)
John Llanera (@therealjohnllanera)
Grady Brannan (@gradybrannan)
Dusty Kessler (@dkessler)
Grady Brannan (@gradybrannan)
Pedro Cantizani (@pedrocantizani)
Pedro Cantizani (@pedrocantizani)
Pedro Cantizani (@pedrocantizani)
Atiba Jefferson (@atibaphoto)
Dusty Kessler (@dkessler)
Dusty Kessler (@dkessler)
Vince de Santiago (@vincedesantiago)
Ray Livez (@raylivez)
Ray Livez (@raylivez)
Ray Livez (@raylivez)
Ryan McMahill (@ryanmcmahill)
Paola Franqui (@monaris_)
Paola Franqui (@monaris_)
Jan Thavy (@janthavy)
Mikhail Lapread (@mikhaillapread)
Frank Lanidjaja (@franks.pov)
Nick Girlando (@nickgirlando)
Nick Girlando (@nickgirlando)
Nick Girlando (@nickgirlando)
John Llanera (@therealjohnllanera)
John Llanera (@therealjohnllanera)
John Llanera (@therealjohnllanera)
John Llanera (@therealjohnllanera)
Bboy Gravity (@gravity__official)
Bboy Gravity (@gravity__official)
Bboy Gravity (@gravity__official)
Brandon Colbein (@brandoncolbein)
Brandon Colbein (@brandoncolbein)
Brandon Colbein (@brandoncolbein)
Danny Williams-Lopz (@thedannywilliams)
Danny Williams-Lopz (@thedannywilliams)
Grady Brannan (@gradybrannan)
Dusty Kessler (@dkessler)
Atiba Jefferson (@atibaphoto)
Atiba Jefferson (@atibaphoto)
Atiba Jefferson (@atibaphoto)
Atiba Jefferson (@atibaphoto)
Paola Franqui (@monaris_)
Paola Franqui (@monaris_)
Ray Livez (@raylivez)
Ray Livez (@raylivez)
Ray Livez (@raylivez)
Frank Lanudjaja (@franks.pov)
Frank Lanudjaja (@franks.pov)
Frank Lanudjaja (@franks.pov)
Nick Girlando (@nickgirlando)
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