Carolina Herrera Presents: Good to be Bad
Brief Overview
Luxury fashion & beauty house, Carolina Herrera sought to celebrate the launch of the new & reformulated Good Girl Légère fragrance. Working with PureWow, the brand planned a kick-off event where potential customers could experience the energy of the fragrance.
Our team's task was to expand the footprint of the event by inviting influencers to share the Good Girl experience through Instagram.
Selecting a diverse array of fashion-forward influencers, we were able to earn over 65,000 organic impressions as added value for the client.
Key Stats
- Five (5) Influencers (Rising Tier)
- Five (5) Pieces of Content
- Over 65,000 Organic Impressions
Select Influencer Content