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Clairol
Brief Overview
Clairol sought to increase consumer awareness of their reformulated product. Finally, there's a boxed dye that's good for all kinds of hair.
Partnering with PureWow, our team assembled a diverse set of influencers, coming from various racial backgrounds, in order to illustrate the magic that Clairol can bring to anybody.
Key Stats
- Three (3) Influencers
- Three (3) branded videos
- Over 150,000 impressions (paid + organic)
Select Influencer Content
Press
PureWow // ("We know—coloring long hair at home seems kind of intimidating. There’s just…so much of it. And managing to cover your grays on top of it all? Sounds like mission impossible. TV host and producer Cassandra Lazenby knows what we mean.")
PureWow // ("Coloring curly hair is not easy —let alone trying to attempt it outside of a salon. Sai De Silva, the voice behind lifestyle blog Scout the City, knows this firsthand (thanks to an alarming mishap that turned her gorgeous hair…orange). But that’s because she wasn’t using the NEW Clairol Nice’n Easy.")
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