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Dove Valentine's Day

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Brief Overview

While Valentine's Day is a celebration of love for some, for others it is holiday better left forgotten. This year, Dove wanted to flip the script and celebrate singlehood.

Assembling a diverse group of influencers, we created a campaign that encouraged single customers to treat themselves this Valentine's day with a nice dinner, a bouquet of flowers, and a bag of Dove chocolates.

Key Stats

  • Six (6) Influencers (Rising Tier)
  • Twelve (12) pieces of content (1 Post + 1 Story w/ Swipe Up)
  • Over 75,000 Organic Impressions

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