Glade

Leading air freshener brand, Glade, wanted to build brand affinity while promoting their iconic Plug-Ins Scented Oil (PISO) and candle products. The Glade team worked with the PureWow team in order to create a content series and influencer program that would help achieve this goal.

The four-part content series was entitled "Inside My ____ Home". Each video featured a celebrity-level influencer, such as Hilaria Baldwin or Catherine Giudici Lowe, who would offer viewers a tour of their home. Each tour culminated in a reveal of the Glade PISO and a description of how the air freshening product created the perfect mood to complete their home.

Complimenting the release of the branded content series was an influencer program featuring lifestyle & interior design-savvy women. Featuring both Glade PISO and Glade candles, the messaging of the program was similar: Glade products create an aura that completes the home.

Across both programs, engagement was sky high, achieving over 1,000,000 views and 20,000 engagements.