*This post may contain affiliate links, which means we may receive a commission—at no additional cost to you—if you make a purchase through one of these links.

Heinz

Brief Overview

While mayonnaise might be one of the most recognizable condiments in the world, Heinz sought to increase consumer awareness of some outside-the-box uses for the condiment.

Producing a Top Chef-inspired mini-series, we enlisted the help of three chef influencers to develop a total of five (5) original recipes for the show.

While the videos aired on PureWow's digital & social channels, the influencer extension of the program generated an additional 75,000 impressions as added value.

Key Stats