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LensCrafters Presents: Bobbi Brown

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Brief Overview

In May 2019, LensCrafters x PureWow invited women in NYC for an intimate conversation with Bobbi Brown discussing seeing clearly, self-care, and living your best life during the upcoming spring/summer season.

In order to expand the footprint of the event to include those not located in the NYC-area, we invited a select group of influencer to spread Bobbi's impactful message through a combination of Instagram posts and stories.

Key Stats

  • Four (4) Influencers (Rising Tier)
  • Sixteen (16) pieces of content (1 x Post + 1 x Story)
  • Over 20,000 organic impressions
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