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Olay the Musical: The Road to Glow
Brief Overview
Following the viral success of musical-commercial "I Can't Wait to Wash My Face", Olay set their eyes on new musical heights: Broadway (yes, Broadway!)
Producing a forty-five minute show, entitled "The Road to Glow," Olay made its Broadway debut on April 9th--for one night only!
In order to maximize the show's impact, we stuffed the seats of New Worlds Stage with as many influencers as possible. Of course, written into the script were numerous shameless reminders, encouraging audience members to whip out their phones and post as much as possible.
Check out the highlights below!
Key Stats
- Thirty-Four (34) influencers
- Over One Hundred (100+) pieces of content (Post + Stories combined)
- Over 1,000,000 Impressions (paid + organic)
Select Influencer Content
Press
Ad Age // ("Olays Broadway musical, "The Road to Glow," will have a one-night engagement at New World Stages on 50th St., playing off success of last Augusts "I Cant Wait to Wash My Face" video produced for the brand by Gary Vaynerchuks womens lifestyle site PureWow.")
Buzzfeed // ("This Musical Truly Captures The Joy Of Being Done With The Day.... because there is no better feeling in this whole wide world than coming home after a long day and washing your face.")
Adweek // ("After racking up millions of views on YouTube, the beauty brand saw success and leapt from the small screen to the stage to launch Olay Live: The Road to Glow.")
MSN // ("Want some holiday cheer? Put your volume up so you can hear!" PureWow x Olay present "Have You Heard About...?" The Holiday Musical!")
Similar Campaigns
