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Brief Overview

Celebrating its semicentennial in style, Ralph Lauren sought to drive awareness of its 50th Anniversary collection amongst the fashionista crowd.

Assembling a diverse cohort of fashion bloggers, we challenge these influencers to style their favorite pieces from the collection. These looks were compiled in an on-site "round-up" alongside quotes from each influencer, explaining their choices.

Key Stats

  • Four (4) Influencers (Macro Tier)
  • Sixteen (16) pieces of content
  • Over 200,000 organic impressions
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